6 edition of Marketing found in the catalog.
Includes bibliographies and indexes.
|Statement||Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.|
|Series||McGraw-Hill series in marketing|
|Contributions||Lamm, Robert P., Fry, Robert A.|
|LC Classifications||HF5415 .B4293 1988|
|The Physical Object|
|Pagination||xxvii, 763 p. :|
|Number of Pages||763|
|LC Control Number||87017335|
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